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Diamonds, Deathcare, and Digital Marketing

June 1, 2019

 

 

Welcome to the Walker Writes Blog! While, I have written hundreds of blogs posts over nearly a decade for my clients -- BUT this is the first one that I have done here, on my own website. If you find the title of this post to be a little confusing, keep reading because once you get to know a little about me and what I do, you’ll find it makes perfect sense.

 

My name is Christie Walker and I am a writer and digital marketer who specializes in content creation and social media marketing strategy and consulting, for jewelers and funeral homes. The jewelry and funeral industries may seem worlds apart but they actually have quite a bit in common.

 

Most of my clients are well-established family owed businesses. I worked in the jewelry industry for 15+ years, and 9 of those were spent working for a wonderful family-owned jewelry store, who by the way, just celebrated 100 years in business this year. During my time there, I learned a lot about fine jewelry, diamonds, custom design, buying, selling, and most especially what it means to be a family-owned business.

 

I left the jewelry industry to pursue my passion for writing and digital marketing — and I love it! I still get to use all of the knowledge I learned working in jewelry industry by writing website content, educational articles, blog posts, product descriptions, and pretty much anything else my clients need. I also enjoy bringing brand awareness and connecting with others who love jewelry, through social media.

 

I have also had the pleasure of writing for the the funeral industry for the past three years. I write posts on pre-planning, grief, grief support, funerals and memorials, etiquette, caregiving, child loss and miscarriage, and more. When people find out that I not only write blog posts for funeral homes, but also manage social media accounts that include Pinterest and Instagram, they tend to ask a lot of questions. The main question is always; “What do you post?” I always get a kick out of that 🙂

 

So what can you expect to find here on my space in the blogoshere? There will be tips, advice, industry news as it relates to the ever changing world of digital marketing, and much more. While most of my content will focus on the jewelry and funeral industries, these tips can be applied to a variety of other industries who are looking to increase brand awareness and connect with their customers in an innovative way.

 

If you have any questions at all or would like to inquire about the services I provide, please feel free to contact me anytime.

 

Thanks for stopping by!

 

 

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